Price Tests - Getting Started
What is Price Testing?
Price testing is an experimental approach to assess the impact of offering a product at different price points. It uncovers valuable insights into customer demand, market trends, and optimal pricing strategies to maximize conversions.
With the ABConvert app, conducting price tests is simple. You can quickly set up and customize tests by selecting products, defining test prices, and configuring traffic distribution rules—all in just a few clicks.
How Price Tests work?
Preparation: The setup process depends on your chosen testing method. Our current testing methods are: Duplicate Variant, Duplicate Product and Cart Transform. Refer to the next section for details on different approaches.
Traffic Splitting: Traffic is split between the original product/variant and its duplicate(s). For instance, 50% of visitors are directed to the original price and 50% to the test price. Visitors are consistently shown the same price throughout the test.
Data Collection: Scripts track user interactions on the product page, such as views, add-to-cart actions, checkouts, and purchases. All metrics are recorded and aggregated for analysis.
Results Analysis: After running the test for a sufficient period, insights are derived from the data. Statistical tools are used to compare the performance of each price group, identifying the most effective pricing strategy.
Price Test Methods Explained
Duplicate Variant (Default) This method creates duplicate options of a product for testing. For example, if a product has three purchase options, three additional purchase options are generated with test prices applied. On the frontend, our script ensures a seamless experience by hiding irrelevant purchase options for users based on their assigned test group.
Duplicate Product This method duplicates entire products with test prices applied, creating two or more identical products with different prices in the store. Users in each test group are only shown the product relevant to their group. Note that this method requires additional setup before launching the test. For more details on managing duplicate products, please refer to this article.
Cart Transform (Shopify Plus Exclusive) Shopify's cart transformation function dynamically adjusts prices when products are added to the cart. This method minimizes disruptions, avoids inventory tracking and theme configuration issues, and allows previews without impacting your live store.
Next Steps?
This article provides a foundational overview of price testing and the logic behind running tests. Ready to begin? Follow the detailed guide below to create your first price test and unlock actionable insights for your store!
Price Tests - How To Set UpLast updated