ABConvert - Getting Started
Launch your first Shopify A/B test in a few minutes with ABConvert
Last updated
Launch your first Shopify A/B test in a few minutes with ABConvert
Last updated
With ABConvert, you can easily set up, run, and analyze A/B tests to make data-driven decisions that enhance your store’s profitability and customer experience. This guide will walk you through the steps to get started with ABConvert and maximize your Shopify store growth potential.
Install ABConvert from the Shopify App Store and launch your first A/B test in a few minutes. Take advantage of our 14-day free trial to experience what we have to offer!
In "Online Store > Themes > Customize", Select the "App embeds" icon on the left sidebar. You can choose the scripts you want to enable. Learn more about what each embed does here:
Learn more about how our script works:
For price testing, it is essential to ensure that your Shopify theme is compatible with ABConvert's functionality. The Theme Check process verifies that your theme supports the creation of duplicate variants or products required for price testing.
Request a Theme Check: Navigate to "Dashboard > Get Started > Request Theme Check" in the app. Click on the "Request" button to initiate the check.
Wait for Confirmation: Our team will review your theme and notify you once the compatibility check is complete. This process typically takes 1-2 business days.
Approve Collaborator Access: We may request collaborator access to your store if:
You are on Shopify Plus Plan: We will set up a custom QA test for your first price test to ensure all future tests run seamlessly.
Your theme is custom built
ABConvert has not integrated the theme you are using yet
You are using third-party apps that ABConvert has not integrated yet
Determine Price Testing Method: ABConvert experts will evaluate your store setup and help you choose the most suitable price testing method. Learn more about the different methods:
Resolve Any Issues: If any compatibility issues are identified, our support team will provide guidance on resolving them. In some cases, minor theme adjustments may be required to enable seamless A/B testing.
Go to ABConvert > Settings to view the following options.
Auto sync script with theme: We suggest turning this on. When the toggle is turned on, our app will automatically update our scripts to your theme if you publsih a new theme.
Inventory syncing: For duplicate variant price tests, turn on this option to sync inventory between original variants (products) and test variants (products). Learn more about how to sync inventory:
Order tag: Configure your order tag to view A/B test details in your exported orders data (Only Plus plan users can export order data). You can see which orders are associated with which test, and also use the tags as filters to export data.
Example tag: ABConvert Shipping Test: Group 0.
Close Test Method: For duplicate product price tests, choose between deleting your duplicate products after your closed the test or putting them in Draft.
Learn more about our settings page here:
Select shipping test > Click on "Check Eligibility" to see if you can enable the carrier service API.
In order to run shipping tests we utilize third-party carrier rates. The Carrier Service API can be enabled based on your Shopify plan:
Advanced or Plus Plan: This feature is available by default and can be enabled directly.
Shopify Plan: You can request access to the API by reaching out to Shopify Support.
For more on how to set up each test, refer to these documents:
Before launching your A/B test, it is crucial to preview and verify that everything is set up correctly. ABConvert provides a straightforward way to ensure your test is functioning as expected:
Access the Preview Mode: After creating your test, append ?preview to your store's URL along with the specific test group identifier (?preview=0, ?preview=1).
For example, https://abconvert-ob-test.myshopify.com/products/product_1?preview=1 will display the setup for Group 1.
Validate Changes: Check that all changes (such as price modifications, content updates, or shipping configurations) are correctly applied to the designated test groups. Ensure that duplicate variants or products display as intended and that the desired behavior is reflected on your storefront.
Once your A/B test has run for a sufficient duration and gathered enough data, you can stop the test and analyze its results:
Stop Your Test:
Navigate to the ABConvert "Your Tests" list and locate the active test you wish to end.
You can either end tests one at a time by selecting `...` in the Actions column, or end multiple tests at once with the multiselect tool.
Analyze Results:
Access ABConvert’s analytics dashboard to review key performance metrics such as conversion rates, revenue per view, and profit per view for each group.
Use statistical tools provided in the dashboard to determine whether observed differences between groups are significant.
For more on our analytics definitions, refer to this document:
Make Data-Driven Decisions:
Based on your analysis, implement changes to your store (e.g., adopting a new price point or shipping strategy).
Export detailed reports if needed for further analysis or record-keeping.
