ABConvert Knowledge Base
  • Welcome to ABConvert
  • Getting started
    • ABConvert - Getting Started
    • ABConvert - How the Script Works
    • Use Cases
      • 💰Price Test Use Cases
      • 📦Shipping Test Use Cases
      • 🧩Template Test Use Cases
      • 🎨Theme Test Use Cases
      • 💳Checkout Test Use Case
      • 🔗URL Redirect Test Use Cases
      • ⚙️Advanced Options Use Cases
    • Best Practices
      • 🚦Test Design
  • Case Studies
    • How Smartwatchmagazijn Drove €10,000+ Monthly Growth Through A/B Testing
  • Price tests
    • Price Tests - Getting Started
    • Price Tests - How To Set Up
  • Shipping tests
    • Shipping Tests - Getting Started
    • Shipping Tests - How to Set Up
    • Shipping Tests - QA Checklist
    • Shipping Tests - Shipping Rates Mechanism
  • URL Redirect tests
    • URL Redirect Tests - Getting Started
    • URL Redirect Tests - How to Set Up
    • URL Redirect Tests - Trigger Conditions
  • URL Redirect Tests - QA Checklist
  • Template tests
    • Template Tests - Getting Started
    • Template Tests - How to Set Up
  • Theme tests
    • Theme Tests - Getting Started
    • Theme Tests - How to Set Up
  • Theme Tests - QA Checklist
  • Checkout tests
    • Checkout Tests - Getting Started
    • Checkout Tests - How to Set Up
  • Third Party App Integration
    • Third Party Integration List - Duplicate Variant Price Tests
    • Third Party Integration List - Cart Transform Price Tests
    • Page Builder Apps - Template Tests
  • Analytics
    • ABConvert Analytics Definition
    • Analytics Discrepancies
    • Statistical Significance Interpretation
  • More Resources
    • Changelog
    • FAQs
    • Submit User Feedback
  • Developer Resources
    • How to Access the A/B Test Group Index for Custom Code Injection
    • Shipping Test Event Listeners
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On this page
  • Install ABConvert to your Shopify Store
  • 1. Enable ABConvert Script
  • 2. Request a Theme Check (Price Test Only)
  • 3. Adjust Relevant Settings for Your Needs
  • 4. Enable Carrier Service API (Shipping Test Only):
  • 5. Set up Your Tests
  • 6. Preview Your Tests
  • 6. Stop Your Test and Analyze Results
  1. Getting started

ABConvert - Getting Started

Launch your first Shopify A/B test in a few minutes with ABConvert

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Last updated 5 months ago

With ABConvert, you can easily set up, run, and analyze A/B tests to make data-driven decisions that enhance your store’s profitability and customer experience. This guide will walk you through the steps to get started with ABConvert and maximize your Shopify store growth potential.

Install ABConvert to your Shopify Store

Install ABConvert from the and launch your first A/B test in a few minutes. Take advantage of our 14-day free trial to experience what we have to offer!

1. Enable ABConvert Script

In "Online Store > Themes > Customize", Select the "App embeds" icon on the left sidebar. You can choose the scripts you want to enable. Learn more about what each embed does here:

Learn more about how our script works:

2. Request a Theme Check (Price Test Only)

For price testing, it is essential to ensure that your Shopify theme is compatible with ABConvert's functionality. The Theme Check process verifies that your theme supports the creation of duplicate variants or products required for price testing.

  • Request a Theme Check: Navigate to "Dashboard > Get Started > Request Theme Check" in the app. Click on the "Request" button to initiate the check.

  • Wait for Confirmation: Our team will review your theme and notify you once the compatibility check is complete. This process typically takes 1-2 business days.

  • Approve Collaborator Access: We may request collaborator access to your store if:

    • You are on Shopify Plus Plan: We will set up a custom QA test for your first price test to ensure all future tests run seamlessly.

    • Your theme is custom built

    • ABConvert has not integrated the theme you are using yet

    • You are using third-party apps that ABConvert has not integrated yet

  • Determine Price Testing Method: ABConvert experts will evaluate your store setup and help you choose the most suitable price testing method. Learn more about the different methods:

  • Resolve Any Issues: If any compatibility issues are identified, our support team will provide guidance on resolving them. In some cases, minor theme adjustments may be required to enable seamless A/B testing.

3. Adjust Relevant Settings for Your Needs

Go to ABConvert > Settings to view the following options.

  • Auto sync script with theme: We suggest turning this on. When the toggle is turned on, our app will automatically update our scripts to your theme if you publsih a new theme.

  • Inventory syncing: For duplicate variant price tests, turn on this option to sync inventory between original variants (products) and test variants (products). Learn more about how to sync inventory:

  • Order tag: Configure your order tag to view A/B test details in your exported orders data (Only Plus plan users can export order data). You can see which orders are associated with which test, and also use the tags as filters to export data.

    • Example tag: ABConvert Shipping Test: Group 0.

  • Close Test Method: For duplicate product price tests, choose between deleting your duplicate products after your closed the test or putting them in Draft.

Learn more about our settings page here:

4. Enable Carrier Service API (Shipping Test Only):

Select shipping test > Click on "Check Eligibility" to see if you can enable the carrier service API.

In order to run shipping tests we utilize third-party carrier rates. The Carrier Service API can be enabled based on your Shopify plan:

  1. Advanced or Plus Plan: This feature is available by default and can be enabled directly.

  2. Shopify Plan: You can request access to the API by reaching out to Shopify Support.

5. Set up Your Tests

For more on how to set up each test, refer to these documents:

6. Preview Your Tests

Before launching your A/B test, it is crucial to preview and verify that everything is set up correctly. ABConvert provides a straightforward way to ensure your test is functioning as expected:

  • Access the Preview Mode: After creating your test, append ?preview to your store's URL along with the specific test group identifier (?preview=0, ?preview=1). For example, https://abconvert-ob-test.myshopify.com/products/product_1?preview=1 will display the setup for Group 1.

  • Validate Changes: Check that all changes (such as price modifications, content updates, or shipping configurations) are correctly applied to the designated test groups. Ensure that duplicate variants or products display as intended and that the desired behavior is reflected on your storefront.

6. Stop Your Test and Analyze Results

Once your A/B test has run for a sufficient duration and gathered enough data, you can stop the test and analyze its results:

  • Stop Your Test:

    • Navigate to the ABConvert "Your Tests" list and locate the active test you wish to end.

    • You can either end tests one at a time by selecting `...` in the Actions column, or end multiple tests at once with the multiselect tool.

  • Analyze Results:

    • Access ABConvert’s analytics dashboard to review key performance metrics such as conversion rates, revenue per view, and profit per view for each group.

    • Use statistical tools provided in the dashboard to determine whether observed differences between groups are significant.

    • For more on our analytics definitions, refer to this document:

  • Make Data-Driven Decisions:

    • Based on your analysis, implement changes to your store (e.g., adopting a new price point or shipping strategy).

    • Export detailed reports if needed for further analysis or record-keeping.

ABConvert - How the Script Works
Price Tests - How To Set Up
Shipping Tests - How to Set Up
URL Redirect Tests - How to Set Up
Template Tests - How to Set Up
Theme Tests - How to Set Up
Checkout Tests - How to Set Up
ABConvert Analytics Definition
Shopify App Store
What do the ABConvert embedded app blocks do? | ABConvert Help Centre
How to select the right version of price test | ABConvert Help Centre
How to sync inventory for your test products | ABConvert Help Centre
The guide to setting page of ABConvert | ABConvert Help Centre
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