⚙️Advanced Options Use Cases

ABConvert provides various advanced options for you to fine-tune your experiment design.

Available Advanced Options for Different Tests

Test Type

Price Test

Auto-Stop Test

✅

Target Country

✅

Target Traffic Source

✅

Target Cookie Value

✅

Target New/Returning Visitor

✅

Target Device

❌

Test Type

Shipping Test

Auto-Stop Test

❌

Target Country

Can target shipping zones

Target Traffic Source

❌

Target Cookie Value

✅

Target New/Returning Visitor

✅

Target Device

❌

Test Type

Template Test

Auto-Stop Test

❌

Target Country

✅

Target Traffic Source

❌

Target Cookie Value

❌

Target New/Returning Visitor

✅

Target Device

✅

Test Type

Theme Test

Auto-Stop Test

❌

Target Country

✅

Target Traffic Source

❌

Target Cookie Value

❌

Target New/Returning Visitor

✅

Target Device

✅

Test Type

Checkout Test

Auto-Stop Test

❌

Target Country

✅

Target Traffic Source

❌

Target Cookie Value

❌

Target New/Returning Visitor

✅

Target Device

✅

Test Type

URL Redirect Test

Auto-Stop Test

❌

Target Country

✅

Target Traffic Source

❌

Target Cookie Value

❌

Target New/Returning Visitor

✅

Target Device

❌

Do you want to stop your test automatically?

This option can automatically stop your test after reaching a specified amount of views. Consider using this option when:

1. You are managing Multiple Tests

   Example: Automatically stop a test once it reaches 5,000 participants to focus resources on other ongoing tests.

2. You need to ensure data quality

   Example: Set a threshold to stop tests when conversion rates stabilize, ensuring only relevant data is collected.

3. Resource Optimization

   Example: Automatically halt tests during peak sales periods to prevent interference with regular operations.

Do you want your test to run only in specific countries?

This option can restrict your test to specific countries. Consider using this option when:

1. You want to test localized pricing strategies Example: Test different pricing strategies in Canada and Australia to accommodate local purchasing power without affecting the U.S. market.

2. You want to optimize for cultural preferences

   Example: Run separate tests in Japan and Germany to tailor product page descriptions and promotions to cultural preferences to see if it impacts conversion and revenue.

3. You have a main market that you don't want to affect Example: Conduct tests separate to your main market to confirm if results are positive before launching changes to minimize interference with sales.

Do you want to set advance option to display test price based on audience traffic source?

This option can let you assign which variant visitors from different traffic sources will see. Consider using this option when:

1. You want to find the more effective ad campaign

   Example: Test variants for users coming from a Facebook ad campaign versus a Google ad campaign to determine which platform yields better ROI.

2. You want to measure social media engagement

   Example: Offer a special discount for users arriving from Instagram to assess the impact on conversion rates compared to other social channels.

3. You want to optimize email marketing Example: Compare purchase behavior of users from an email newsletter against those from organic search traffic to optimize email marketing strategies.

Do you want to set advance option to display test price based on cookie value?

This option lets you control which variant is displayed based on specific cookie values. Consider using this option when:

1. You want to personalize pricing for logged-in users Example: Show variants based on users who have a loyalty program cookie set versus those who don't.

2. You want to coordinate with marketing campaigns Example: Display specific variants to users who have interacted with certain marketing campaigns tracked by cookies.

Do you want to set condition for new and returning visitors?

This option allows you to show different variants based on visitor status. Consider using this option when:

1. You want to optimize acquisition Example: Test variants specifically for first-time visitors to increase new customer conversion rates.

2. You want to test retention strategies Example: Offer special pricing to returning visitors to encourage repeat purchases and increase customer lifetime value.

Do you want to show your test on all devices, or desktop or mobile only?

This option lets you run device-specific tests. Consider using this option when:

1. You want to optimize for device-specific behavior Example: Test different prices on mobile devices where customers might be more price-sensitive due to comparison shopping.

2. You want to enhance device-specific layouts Example: Test a single-column product layout theme on mobile for better scrolling experience, while maintaining a multi-column grid on desktop where screen space is abundant.

3. You want to improve device-specific conversions Example: Test a streamlined checkout template on mobile with larger buttons and simplified forms, while keeping detailed shipping options visible on desktop.

---

ABConvert's advanced testing options provide powerful tools for creating highly targeted and controlled experiments. When implementing these features, it's important to consider your testing strategy holistically. While granular targeting through country filters, device types, and traffic sources can yield valuable insights, avoid over-segmenting your audience as this may extend the time needed to reach statistical significance.

For optimal results, we recommend focusing on one or two key variables per test and ensuring sufficient sample sizes in each segment. Remember that each targeting option you enable effectively reduces your total test audience, so balance the benefits of precise targeting against the need for quick, reliable results.