Checkout Tests - How to Set Up

Set up a Checkout Test with ABConvert in a few simple steps

Step 1: Access the Checkout Test Page

Navigate to the "Create New Checkout Test" section in your dashboard.

Step 2: Choose a Test Type

Select the type of checkout test you want to create:

1. Checkout UI Extension Test: Test different visual elements like banners, testimonials, or trust badges.

2. Delivery Customization Test: Experiment with delivery options such as free shipping or priority delivery.

3. Payment Customization Test: Adjust payment methods by renaming, hiding, or reordering them.

Step 3: Set Up Variants

Similar to our other tests, you will need to set the traffic percentage for each variant and set up the variant settings. Currently, we support up to 5 variants to test at the same time.

Delivery/Payment Customization Test

For payment and delivery customization tests, you can add one or more operations to a variant. The available operations are:

• Hide: Hide a certain method.

• Rename: Rename a certain method.

• Reorder: Move a certain method to a different position.

Checkout UI Extension Test

For checkout UI extension tests, you can test different dynamic block templates.

Step 4: Add App Blocks in the Checkout Editor (For UI Extension Test Only)

To ensure your checkout UI test runs correctly, you will need to add a dynamic block in Settings -> Checkout -> Customize.

Click "Add App Block" and add the ABConvert checkout block to any extension point where you want to display the dynamic block. Our app will then display different variants to the extension target you set.

Step 5: Launch and Preview the Test

• Launch your test and be redirected to the "Your Tests" list

• Select the Checkout Test title to go to the analytics dashboard

• Select "Summary" to check the preview

• The preview link will take you directly to the checkout page for testing.

Step 6: Monitor Analytics and Analyze Results

Review test results and determine which variant performs better. Use these insights to update your checkout process. Key metrics include:

1. Visitors: Number of sessions that trigger checkout_started.

2. Contact Info Submitted (%): Percentage of visitors who submit contact information.

3. Payment Info Submitted (%): Percentage of visitors who proceed to payment.

4. Checkout Completed (%): Percentage of visitors who complete their purchase.

5. Average Order Value (AOV): Revenue divided by the number of orders.

For more on analytics definition, check out this article:

ABConvert Analytics Definition

For further assistance or questions, reach out via [e-mail] or use the in-app support widget.