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🎨Theme Test Use Cases

The goal of theme testing is to find the optimal design and layout for your Shopify store to maximize user engagement and conversions.

Consider running a theme test when:

  1. You want to launch a big theme update and need to ensure that the update does not impact your business goals and customer experience.

  2. You want to inspect the stability of a new third party app like PageFly, which you used their advanced elements to design the landing pages and product pages.

  3. You need to confirm if a new mobile-optimized layout with improved navigation can increase the conversion rates on the mobile platform.

Simply choose the updated or adjusted theme as a variant to test against your original theme.

Potential Outcomes and Actions

Compare the Conversion Rate and Average Order Value (AOV) between the test groups. Observe if the variant theme can bring better performance in the Add to Cart > Checkout > Order funnel, and if the variant theme leads to better product discovery to increase AOV. Consider picking the theme with the highest performance in these two metrics.

Focus on maintaining a cohesive brand identity when testing theme changes. Ensure that any updates align with your overall aesthetic and messaging. Also, prioritize user experience and maintain optimal loading times to enhance customer satisfaction and drive conversions.

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Last updated 6 months ago