Checkout Tests - Getting Started

What Are Checkout Tests?

Checkout tests are experiments designed to optimize the checkout process by testing various UI extensions, delivery customizations, and payment configurations. These tests allow merchants to evaluate different design elements and functionalities to improve user experience and increase conversion rates.

Types of Checkout Tests:

1. Checkout UI Extension Tests (Shopify Plus Plan users only): Test different visual elements and app blocks in the checkout interface.

2. Delivery Customization Tests: Experiment with hiding, renaming, or reordering delivery options.

3. Payment Customization Tests: Experiment with hiding, renaming, or reordering payment options.

When Should I Choose Checkout Tests?

Checkout tests are ideal when:

• You want to enhance the checkout experience by testing different UI components (e.g., testimonials vs. benefits).

• You're optimizing delivery options to improve customer satisfaction.

• You need to determine the most effective payment configurations for your audience.

Examples:

• Comparing free delivery vs. express shipping options.

• Evaluating the impact of reordering or renaming payment methods.

For more Checkout Test use cases, check out this article:

💳Checkout Test Use Case

How Checkout Tests Work

1. Checkout UI Extension Tests (Shopify Plus Plan users only):

   1. Create Variants: For each test variant, you can select and configure dynamic content blocks (e.g., headings, banners, trust badges). Each variant represents a different UI layout or content configuration.

   2. Set Up App Blocks: Add the ABConvert checkout block to the desired extension points in the checkout editor. These blocks correspond to the dynamic content you want to test.

   3. Preview and Launch: Preview the test using a direct link to ensure that the selected UI elements are displayed correctly in the checkout process.

   4. Monitor Results: Use the analytics dashboard to track user interactions and conversion rates for each variant.

2. Delivery / Payment Customization Tests:

   1. Define Variants: Create up to five variants, each with unique configurations for payment / delivery methods.

      1. Hide: Remove specific payment / delivery methods from visibility.

      2. Rename: Change the display name of a payment / delivery method for clarity or branding purposes.

      3. Reorder: Adjust the sequence in which payment / delivery methods appear.

   2. Launch Test: Once variants are configured, start the test to display different setups to users based on traffic allocation.

   3. Monitor Analytics: Track how users interact with each variant using metrics like overall conversions.

Customer Experience Example

• Original Experience: A customer visits the checkout page and encounters the standard setup. This includes a basic layout with default shipping options and naming.

• Test Experience: Another customer visits the same checkout page but is redirected to a test variant. This variant features delivery options that highlight express shipping.

Conclusion

Checkout tests are a powerful tool for optimizing your store's checkout process. Whether you're testing visual elements, delivery options, or payment configurations, these experiments provide actionable insights into customer preferences. By monitoring results and refining your approach, you can create a smooth checkout experience that maximizes conversions.

For further assistance or questions, reach out via [e-mail] or use the in-app support widget.